Protect What matters most
Your family
Over 2 million monthly shoppers have already made the switch.
Protect What matters most.
Your family
Over 2 million monthly shoppers have already made the switch.
Join our grassroots movement to shift consumer spending back to family owned, made in America Consumer Goods.
Join our grassroots movement to shift consumer spending back to family owned, made in America Consumer Goods.
Your purchases can make a difference
Your purchases can make a difference
Comparable Prices
Family-owned Manufacturer
Supports American Jobs & Families
Non-toxic Products for Every Area of Your Home and Life
No Mainstream Advertising
Products Made in North America
Family-owned Manufacturer
Supports American Jobs & Families
Non-toxic Products for Every Area of Your Home and Life
"Vote with your wallet"
"After learning how only a handful of mega-corporations control most household brands, I was done funding them. This team helped me vote with my wallet - supporting American jobs and cleaner ingredients in one click."
- Lisa P.
Boise, ID
"The quality blew me away"
"Ordering beef straight from a vertically-integrated ranch was a first for us, but the quality blew away our local butcher. No hormones, no middlemen, and the steaks show up frozen solid at the door—couldn’t be easier for weeknight grilling."
- James H.
Charlotte, NC
"Freedom-Loving Movement"
"The community vibe surprised me most - there’s a real ‘we’re-in-this-together’ spirit. Swapping shopping tips and seeing others ditch toxins keeps me motivated. It’s more than a store; it’s a movement built around freedom-loving Americans."
- Chris L.
Denver, CO
"Vote with your wallet"
"After learning how only a handful of mega-corporations control most household brands, I was done funding them. This team helped me vote with my wallet - supporting American jobs and cleaner ingredients in one click."
- Lisa P.
Boise, ID
"Freedom-Loving Movement"
"The community vibe surprised me most - there’s a real ‘we’re-in-this-together’ spirit. Swapping shopping tips and seeing others ditch toxins keeps me motivated. It’s more than a store; it’s a movement built around freedom-loving Americans."
- Chris L.
Denver, CO
Big Box Stores Are Lying To Us
Consumer Goods
By controlling the distribution of this category Big box corporations have created a predictable model of cashflow based on our buying habits.
By controlling the distribution of consumer goods we buy every day like toothpaste, dish soap, and laundry detergent.
Illusion of Choice
There are hundreds of consumer goods brands in our country and the vast majority of them are all owned and controlled by just a handful of mega-corporations.
Even when you think you are buying natural products in many cases those natural companies have been absorbed by these giant corporations.
Your money goes where?
Studies show that nearly 63% of the price you pay for consumer goods add no value to the end consumer. Billions of dollars each year are used to purchase advertising with media companies and big box stores.
Spending that money on better, safer ingredients and a company that supports freedom is a better option.
Big Box Stores Are Lying To Us
Consumer Goods
By controlling the distribution of this category Big box corporations have created a predictable model of cashflow based on our buying habits.
By controlling the distribution of consumer goods we buy every day like toothpaste, dish soap, and laundry detergent.
Illusion of Choice
There are hundreds of consumer goods brands in our country and the vast majority of them are all owned and controlled by just a handful of mega-corporations.
Even when you think you are buying natural products in many cases those natural companies have been absorbed by these giant corporations.
Your money goes where?
Studies show that nearly 63% of the price you pay for consumer goods add no value to the end consumer. Billions of dollars each year are used to purchase advertising with media companies and big box stores.
Spending that money on better, safer ingredients and a company that supports freedom is a better option.
Your family's health could be at risk.
Many household products - manufactured by conglomerates that control most of our everyday purchases contain hidden toxins that may contribute to serious illnesses.
What you trust to keep your home safe and fresh could be doing just the opposite...
Some of the household products you are currently using may cause:
Your family's health could be at risk.
Did you know that the very act of cleaning your home could be putting your health at risk?
Many household products - manufactured by these 11 conglomerates that control most of our everyday purchases - contain hidden toxins that may contribute to serious illnesses. What you trust to keep your home safe and fresh could be doing just the opposite...
Some of the household products you are currently using may cause:
If you use any of these products...
Your health could be at risk. These corporations have carefully crafted the illusion that their products are safe when in reality they may be exposing us to harmful chemicals.
These Companies Do Not Have Our Best Interest In Mind
These Companies Do Not Have Our Best Interest In Mind
These Companies Do Not Have Our Best Interest In Mind
These are the companies we have been supporting...
Change is what changes things.
Until we are willing to accept that we must change our habits in order to affect change, we will never be able to make the difference we need in this country. What are you willing to do in order to affect change?
We are not asking you to do anything outside your ordinary routine. These are the items you already purchase, the quality is second to none and pricing is comparable or better for a higher quality product. Just test out the store and make sure it fits.
Change is what changes things.
We must change our habits to make the difference in this country. How will you contribute?
These are the items you already purchase, the quality is second to none and pricing is comparable for a better quality product.
Ready to make the switch?
Tired of Toxic Products In Your Home?
Simply switch stores; buy the products that you already purchase, but from a company that is Family-Owned, with products that are made right here in North America.
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